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Cosmetic Treatments’ Rise Through ‘Selfies’

Cosmetic Treatments' Rise Through ‘Selfies’

Because of social media engagement, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found an increase in the number of people undergoing cosmetic procedures.  Through a survey conducted by the AAFPRS, 33% of the cosmetic doctors saw an increase in requests for cosmetic treatments. Americans alone last year spent over $12 billion on cosmetic treatments to enhance and improve their looks. Over the last 3 years, nonsurgical nose jobs, Plasma Rich Platelet (PRP) hair treatments, and nonsurgical blepharoplasty have increased. This is due to the social platforms like Instagram and Facebook which makes people dissatisfied with their appearance and become more critical of their image. Also, it has been reported that people under the age of 30 are requesting non-invasive procedures and believed to be influenced in the online space.  Due to the vast information available on the internet and the rise in people openly discussing their treatments, it has become a tool for people to become educated about the procedures. Technology advancements also play a major contribution to the cosmetic industry boom as noninvasive treatments have reduced to no downtime and are more affordable, making it more realistically accessible and desirable by many. 

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